diff --git a/src/main/java/me/youhavetrouble/notjustnameplates/NJNConfig.java b/src/main/java/me/youhavetrouble/notjustnameplates/NJNConfig.java
new file mode 100644
index 0000000..356e102
--- /dev/null
+++ b/src/main/java/me/youhavetrouble/notjustnameplates/NJNConfig.java
@@ -0,0 +1,123 @@
+package me.youhavetrouble.notjustnameplates;
+
+import me.youhavetrouble.notjustnameplates.displays.DisplayContent;
+import me.youhavetrouble.notjustnameplates.displays.DisplayFrame;
+import org.bukkit.Color;
+import org.bukkit.configuration.ConfigurationSection;
+import org.bukkit.configuration.file.FileConfiguration;
+import org.bukkit.entity.Display;
+
+import javax.annotation.Nullable;
+import java.util.HashMap;
+
+public class NJNConfig {
+
+    private final NotJustNameplates plugin;
+    private FileConfiguration config;
+
+    private final HashMap<String, DisplayContent> displayContents = new HashMap<>();
+
+    protected NJNConfig(NotJustNameplates plugin) {
+        this.plugin = plugin;
+        plugin.saveDefaultConfig();
+        plugin.reloadConfig();
+        this.config = plugin.getConfig();
+        reload();
+    }
+
+    public void reload() {
+        displayContents.clear();
+        this.config = plugin.getConfig();
+
+        ConfigurationSection namePlatesSection = config.getConfigurationSection("nameplates");
+        if (namePlatesSection == null) {
+            plugin.getLogger().severe("No nameplates section found in config! Correct your config and reload.");
+            return;
+        }
+
+        for (String sectionName : namePlatesSection.getKeys(false)) {
+            ConfigurationSection displayContentSection = namePlatesSection.getConfigurationSection(sectionName);
+            if (displayContentSection == null) continue;
+            DisplayContent displayContent = createDisplayContent(displayContentSection);
+            if (displayContent == null) continue;
+            displayContents.put(sectionName, displayContent);
+        }
+    }
+
+    public DisplayContent getDisplayContent(String name) {
+        return displayContents.get(name);
+    }
+
+    protected HashMap<String, DisplayContent> getDisplayContents() {
+        return displayContents;
+    }
+
+    private DisplayContent createDisplayContent(ConfigurationSection displayContentSection) {
+
+        ConfigurationSection framesSection = displayContentSection.getConfigurationSection("frames");
+        if (framesSection == null) {
+            plugin.getLogger().severe("No frames section found in " + displayContentSection.getName());
+            return null;
+        }
+
+        DisplayContent displayContent = new DisplayContent();
+
+        displayContent.setRefreshRate(displayContentSection.getInt("refresh-rate", 0));
+
+        Display.Billboard billboard = Display.Billboard.HORIZONTAL;
+        try {
+            billboard = Display.Billboard.valueOf(displayContentSection.getString("billboard", "horizontal").toUpperCase());
+        } catch (IllegalArgumentException e) {
+            plugin.getLogger().warning("Invalid billboard type in " + displayContentSection.getName() + ": " + displayContentSection.getString("billboard")+". Using horizontal.");
+        }
+        displayContent.setBillboard(billboard);
+
+        framesSection.getKeys(false).forEach(frameName -> {
+            ConfigurationSection frameSection = framesSection.getConfigurationSection(frameName);
+            if (frameSection == null) return;
+            String text = frameSection.getString("text");
+            String backgroundColor = frameSection.getString("background");
+            displayContent.addFrame(new DisplayFrame(text, colorFromHex(backgroundColor)));
+        });
+        return displayContent;
+    }
+
+    private Color colorFromHex(@Nullable String hex) {
+        if (hex == null) return null;
+        if (!hex.startsWith("#")) {
+            plugin.getLogger().warning("Invalid hex color: " + hex + " (does not start with '#')");
+            return null;
+        }
+
+        hex = hex.substring(1); // Remove the '#' character
+
+        int r, g, b, a;
+
+        return switch (hex.length()) {
+            case 3 -> {
+                r = Integer.parseInt(String.valueOf(hex.charAt(0) + hex.charAt(0)), 16);
+                g = Integer.parseInt(String.valueOf(hex.charAt(1) + hex.charAt(1)), 16);
+                b = Integer.parseInt(String.valueOf(hex.charAt(2) + hex.charAt(2)), 16);
+                yield Color.fromRGB(r, g, b);
+            }
+            case 6 -> {
+                r = Integer.parseInt(hex.substring(0, 2), 16);
+                g = Integer.parseInt(hex.substring(2, 4), 16);
+                b = Integer.parseInt(hex.substring(4, 6), 16);
+                yield Color.fromRGB(r, g, b);
+            }
+            case 8 -> {
+                r = Integer.parseInt(hex.substring(0, 2), 16);
+                g = Integer.parseInt(hex.substring(2, 4), 16);
+                b = Integer.parseInt(hex.substring(4, 6), 16);
+                a = Integer.parseInt(hex.substring(6, 8), 16);
+                yield Color.fromARGB(a, r, g, b);
+            }
+            default -> {
+                plugin.getLogger().warning("Invalid hex color: " + hex + " (invalid length)");
+                yield null;
+            }
+        };
+    }
+
+}
diff --git a/src/main/java/me/youhavetrouble/notjustnameplates/NotJustNameplates.java b/src/main/java/me/youhavetrouble/notjustnameplates/NotJustNameplates.java
index de8a11f..dc675d8 100644
--- a/src/main/java/me/youhavetrouble/notjustnameplates/NotJustNameplates.java
+++ b/src/main/java/me/youhavetrouble/notjustnameplates/NotJustNameplates.java
@@ -1,20 +1,46 @@
 package me.youhavetrouble.notjustnameplates;
 
 import me.youhavetrouble.notjustnameplates.nameplates.TeamManagementListener;
+import org.bukkit.permissions.PermissionDefault;
 import org.bukkit.plugin.java.JavaPlugin;
+import org.bukkit.util.permissions.DefaultPermissions;
 
 public final class NotJustNameplates extends JavaPlugin {
 
     private static NotJustNameplates instance;
+    private static NJNConfig config;
+    private static long time = Long.MIN_VALUE;
 
     @Override
     public void onEnable() {
         instance = this;
+        config = new NJNConfig(this);
+
+        DefaultPermissions.registerPermission("notjustnameplates.seeown", "Allows a player to see their own nameplate", PermissionDefault.FALSE);
+
         getServer().getPluginManager().registerEvents(new TeamManagementListener(this), this);
+        getServer().getScheduler().runTaskTimerAsynchronously(this, () -> {
+            time++;
+            if (config == null) return;
+            config.getDisplayContents().values().forEach(displayContent -> {
+                if (displayContent == null) return;
+                if (displayContent.getRefreshRate() <= 0) return;
+                if (time % displayContent.getRefreshRate() != 0) return;
+                displayContent.advanceFrame();
+            });
+        }, 1, 1);
     }
 
     public static NotJustNameplates getInstance() {
         return instance;
     }
 
+    public static long getTime() {
+        return time;
+    }
+
+    public static NJNConfig getPluginConfig() {
+        return config;
+    }
+
 }
diff --git a/src/main/java/me/youhavetrouble/notjustnameplates/displays/DisplayContent.java b/src/main/java/me/youhavetrouble/notjustnameplates/displays/DisplayContent.java
new file mode 100644
index 0000000..57c334f
--- /dev/null
+++ b/src/main/java/me/youhavetrouble/notjustnameplates/displays/DisplayContent.java
@@ -0,0 +1,56 @@
+package me.youhavetrouble.notjustnameplates.displays;
+
+import org.bukkit.entity.Display;
+import org.jetbrains.annotations.NotNull;
+
+import java.util.ArrayList;
+import java.util.Collections;
+import java.util.List;
+
+public class DisplayContent {
+
+    private final List<DisplayFrame> frames = new ArrayList<>();
+    private int refreshRate = 0;
+    private int currentFrame = 0;
+
+    private Display.Billboard billboard = Display.Billboard.HORIZONTAL;
+
+    public DisplayContent() {}
+
+    /**
+     * Set the refresh rate of the display in ticks. 0 means no refresh rate.
+     */
+    public void setRefreshRate(int refreshRate) {
+        this.refreshRate = refreshRate;
+    }
+
+    public int getRefreshRate() {
+        return refreshRate;
+    }
+
+    public void setBillboard(@NotNull Display.Billboard billboard) {
+        this.billboard = billboard;
+    }
+
+    public Display.Billboard getBillboard() {
+        return billboard;
+    }
+
+    public void addFrame(DisplayFrame frame) {
+        frames.add(frame);
+    }
+
+    public List<DisplayFrame> getFrames() {
+        return Collections.unmodifiableList(frames);
+    }
+
+    public DisplayFrame getCurrentFrame() {
+        if (frames.isEmpty()) return null;
+        return frames.get(currentFrame);
+    }
+
+    public void advanceFrame() {
+        if (frames.isEmpty()) return;
+        currentFrame = currentFrame + 1 >= frames.size() ? 0 : currentFrame + 1;
+    }
+}
diff --git a/src/main/java/me/youhavetrouble/notjustnameplates/displays/DisplayFrame.java b/src/main/java/me/youhavetrouble/notjustnameplates/displays/DisplayFrame.java
new file mode 100644
index 0000000..dd9779e
--- /dev/null
+++ b/src/main/java/me/youhavetrouble/notjustnameplates/displays/DisplayFrame.java
@@ -0,0 +1,13 @@
+package me.youhavetrouble.notjustnameplates.displays;
+
+import org.bukkit.Color;
+import org.jetbrains.annotations.Nullable;
+
+public record DisplayFrame(String text, Color backgroundColor) {
+
+    public DisplayFrame(@Nullable String text, @Nullable Color backgroundColor) {
+        this.text = text;
+        this.backgroundColor = backgroundColor;
+    }
+
+}
diff --git a/src/main/java/me/youhavetrouble/notjustnameplates/nameplates/Nameplate.java b/src/main/java/me/youhavetrouble/notjustnameplates/nameplates/Nameplate.java
index 93e9219..d355a02 100644
--- a/src/main/java/me/youhavetrouble/notjustnameplates/nameplates/Nameplate.java
+++ b/src/main/java/me/youhavetrouble/notjustnameplates/nameplates/Nameplate.java
@@ -1,17 +1,17 @@
 package me.youhavetrouble.notjustnameplates.nameplates;
 
 import me.youhavetrouble.notjustnameplates.NotJustNameplates;
+import me.youhavetrouble.notjustnameplates.displays.DisplayContent;
 import net.kyori.adventure.text.Component;
+import net.kyori.adventure.text.minimessage.MiniMessage;
 import org.bukkit.Bukkit;
 import org.bukkit.Color;
-import org.bukkit.entity.Display;
 import org.bukkit.entity.EntityType;
 import org.bukkit.entity.Player;
 import org.bukkit.entity.TextDisplay;
 import org.bukkit.event.entity.CreatureSpawnEvent;
 import org.bukkit.util.Transformation;
 import org.jetbrains.annotations.NotNull;
-import org.jetbrains.annotations.Nullable;
 import org.joml.AxisAngle4f;
 import org.joml.Vector3f;
 
@@ -19,25 +19,26 @@ import java.util.UUID;
 
 public class Nameplate {
 
-    private Component name;
+    private DisplayContent content;
     private final UUID playerUuid;
-    private float heightOffset = 0.7f;
-    private Color backgroundColor = null;
-    private Display.Billboard billboard = Display.Billboard.CENTER;
+    private final float heightOffset = 0.7f;
     private TextDisplay.TextAlignment alignment = TextDisplay.TextAlignment.CENTER;
-    private boolean visibleForOwner = true;
+    private boolean visibleForOwner = false;
 
     private TextDisplay textDisplay;
 
-    public Nameplate(@NotNull UUID playerUuid, Component name) {
+    public Nameplate(@NotNull UUID playerUuid, DisplayContent content) {
         this.playerUuid = playerUuid;
-        this.name = name;
+        this.content = content;
     }
 
     private void createDisplayEntity() {
         if (textDisplay != null && !textDisplay.isDead()) return;
+        if (this.content == null) return;
+        if (content.getCurrentFrame().text() == null) return;
         Player player = Bukkit.getPlayer(playerUuid);
         if (player == null) return;
+
         this.textDisplay = (TextDisplay) player.getWorld().spawnEntity(
                 player.getEyeLocation(),
                 EntityType.TEXT_DISPLAY,
@@ -46,9 +47,14 @@ public class Nameplate {
                     textDisplay.setInvulnerable(true);
                     textDisplay.setPersistent(false);
                     textDisplay.setAlignment(alignment);
-                    textDisplay.setBillboard(billboard);
+                    textDisplay.setBillboard(this.content.getBillboard());
                     textDisplay.setShadowRadius(0);
-                    if (this.backgroundColor != null) textDisplay.setBackgroundColor(this.backgroundColor);
+
+                    Color backgroundColor = this.content.getCurrentFrame().backgroundColor();
+                    if (backgroundColor != null) textDisplay.setBackgroundColor(backgroundColor);
+
+                    textDisplay.text(parseText(this.content.getCurrentFrame().text(), player));
+
                     textDisplay.setTransformation(
                             new Transformation(
                                     new Vector3f(0, heightOffset, 0), // offset
@@ -63,31 +69,8 @@ public class Nameplate {
         player.addPassenger(textDisplay);
     }
 
-    /**
-     * Get content of the nameplate
-     * @return content of the nameplate
-     */
-    public Component getName() {
-        return name;
-    }
-
-    /**
-     * Set content of the nameplate
-     */
-    public void setName(Component name) {
-        this.name = name;
-        if (textDisplay == null || textDisplay.isDead()) return;
-        textDisplay.text(name);
-    }
-
-    public void setBillboard(@NotNull Display.Billboard billboard) {
-        this.billboard = billboard;
-        if (textDisplay == null || textDisplay.isDead()) return;
-        textDisplay.setBillboard(billboard);
-    }
-
-    public Display.Billboard getBillboard() {
-        return billboard;
+    public void setContent(@NotNull DisplayContent content) {
+        this.content = content;
     }
 
     public void setAlignment(@NotNull TextDisplay.TextAlignment alignment) {
@@ -100,20 +83,6 @@ public class Nameplate {
         return alignment;
     }
 
-    public void setBackgroundColor(@Nullable Color color) {
-        this.backgroundColor = color;
-        if (textDisplay == null || textDisplay.isDead()) return;
-        if (this.backgroundColor == null) {
-            textDisplay.setDefaultBackground(true);
-            return;
-        }
-        textDisplay.setBackgroundColor(this.backgroundColor);
-    }
-
-    public Color getBackgroundColor() {
-        return backgroundColor;
-    }
-
     public void setVisibleForOwner(boolean visible) {
         this.visibleForOwner = visible;
         if (textDisplay == null || textDisplay.isDead()) return;
@@ -130,31 +99,35 @@ public class Nameplate {
         return this.visibleForOwner;
     }
 
-    /**
-     * Set height offset from the player's eye location
-     */
-    public void setHeightOffset(float heightOffset) {
-        this.heightOffset = heightOffset;
-    }
-
-    public float getHeightOffset() {
-        return heightOffset;
-    }
-
     /**
      * Update the nameplate position
      */
     public void update() {
         Player player = Bukkit.getPlayer(playerUuid);
-        if (player == null || player.isDead() || name == null) {
+        if (player == null || player.isDead() || content.getCurrentFrame().text() == null) {
             remove();
             return;
         }
         createDisplayEntity();
+        if (textDisplay == null || textDisplay.isDead()) return;
         if (!player.getPassengers().contains(textDisplay)) {
             player.addPassenger(textDisplay);
         }
-        textDisplay.text(this.name);
+
+        textDisplay.text(parseText(this.content.getCurrentFrame().text(), player));
+
+        textDisplay.setBillboard(this.content.getBillboard());
+        textDisplay.setInterpolationDuration(content.getRefreshRate());
+
+        Color backgroundColor = this.content.getCurrentFrame().backgroundColor();
+        if (backgroundColor == null) {
+            textDisplay.setDefaultBackground(true);
+        } else {
+            textDisplay.setBackgroundColor(backgroundColor);
+        }
+
+        setVisibleForOwner(this.visibleForOwner || player.hasPermission("notjustnameplates.seeown"));
+
     }
 
     protected void remove() {
@@ -162,4 +135,18 @@ public class Nameplate {
         textDisplay.remove();
     }
 
+    private Component parseText(String text, Player player) {
+
+        Component component = MiniMessage.miniMessage().deserialize(text);
+
+        if (player == null || !player.isOnline()) return component;
+
+        component = component.replaceText(builder -> {
+            builder.matchLiteral("%displayname%");
+            builder.replacement(player.displayName());
+        });
+
+        return component;
+    }
+
 }
diff --git a/src/main/java/me/youhavetrouble/notjustnameplates/nameplates/TeamManagementListener.java b/src/main/java/me/youhavetrouble/notjustnameplates/nameplates/TeamManagementListener.java
index 4cd2871..9b7d165 100644
--- a/src/main/java/me/youhavetrouble/notjustnameplates/nameplates/TeamManagementListener.java
+++ b/src/main/java/me/youhavetrouble/notjustnameplates/nameplates/TeamManagementListener.java
@@ -1,6 +1,7 @@
 package me.youhavetrouble.notjustnameplates.nameplates;
 
 import me.youhavetrouble.notjustnameplates.NotJustNameplates;
+import me.youhavetrouble.notjustnameplates.displays.DisplayContent;
 import net.minecraft.network.protocol.game.ClientboundSetPlayerTeamPacket;
 import net.minecraft.world.scores.PlayerTeam;
 import net.minecraft.world.scores.Scoreboard;
@@ -32,7 +33,8 @@ public class TeamManagementListener implements Listener {
     @EventHandler(ignoreCancelled = true, priority = EventPriority.HIGHEST)
     public void onPlayerJoin(PlayerJoinEvent event) {
         Player joiner = event.getPlayer();
-        players.put(joiner.getName(), new Nameplate(joiner.getUniqueId(), joiner.displayName()));
+        DisplayContent displayContent = NotJustNameplates.getPluginConfig().getDisplayContent("default");
+        players.put(joiner.getName(), new Nameplate(joiner.getUniqueId(), displayContent != null ? displayContent : new DisplayContent()));
         for (Player player : event.getPlayer().getServer().getOnlinePlayers()) {
             addPlayerToTeam(joiner, player);
         }
diff --git a/src/main/resources/config.yml b/src/main/resources/config.yml
index 800ae60..7f64320 100644
--- a/src/main/resources/config.yml
+++ b/src/main/resources/config.yml
@@ -1,12 +1,23 @@
+# Config is subject to change, take regular backups
 nameplates:
   default:
-    text:
-      - "%player_displayname%"
+    # How often to switch betwwen frames (in ticks)
+    # If set to 0, transitions will be disabled
+    refresh-rate: 10
+
+    # Animation frames
+    frames:
+      1:
+        text: "%displayname%"
+        background: "#0000FFAA"
+      2:
+        text: "%displayname%"
+        background: "#FF0000AA"
 
     # Billboard options are as follows:
     # "center" - pivots around center point
     # "vertical" - pivots around vertical axis
     # "horizontal" - pivots around horizontal axis
     # "fixed" - no rotation
-    billboard: "center"
+    billboard: "horizontal"
 
diff --git a/src/main/resources/paper-plugin.yml b/src/main/resources/paper-plugin.yml
index 8c768c0..cb67766 100644
--- a/src/main/resources/paper-plugin.yml
+++ b/src/main/resources/paper-plugin.yml
@@ -1,5 +1,5 @@
 name: NotJustNameplates
-version: '${version}'
+version: "${version}"
 main: me.youhavetrouble.notjustnameplates.NotJustNameplates
 api-version: "1.20"
 authors: ["YouHaveTrouble"]